The New York Wine & Grape Foundation, the official association representing the state's wineries, will launch a campaign entitled New York Drinks New York during the beginning of 2012.
The campaign will center on raising awareness about New York wines in the New York City area, to better inform wine trade, media, and consumers.
The program of activities will include "cellar visits" by New York City media and trade representatives to the Hudson River Region, the Finger Lakes, and Long Island; a multi-day market visit to New York City by the 38 participating wineries and a dedicated website, www.nydrinksny.com, going live Feb. 1.
Finger Lakes participants include Anthony Road Winery, Atwater Estate Vineyards, Chateau LaFayette Reneau, Dr. Konstantin Frank Vinifera Wine Cellars, Eagle Crest Vineyards, Fox Run Vineyards, Glenora Wine Cellars, Heron Hill Winery, Hosmer Winery, Inspire Moore Winery, King Ferry Winery, Knapp Vineyards & Winery, Lakewood Vineyards, Lamoreaux Landing Wine Cellars, Pleasant Valley Wine Company/Great Western Winery, Red Newt Cellars, Sheldrake Point Winery, Standing Stone Vineyards, Swedish Hill Winery, Thirsty Owl Wine Company, and Wagner Vineyards.
"We're not urging New Yorkers to buy New York wines because they're local, but because they're high-quality products at reasonable prices" said Jim Trezise, President of the New York Wine & Grape Foundation in a press release. "But the added benefit of buying really good, affordable New York wine is that these consumers are also supporting their own state economy."
The New York Wine & Grape Foundation was created in 1985 by unanimous vote of the New York State legislature, and signed into law by former Governor Mario M. Cuomo, to support development of the New York grape and wine industry through programs of promotion and research.
Since then, the number of wineries has increased from about 60 to over 300, tourist visits from 340,000 to over 5,000,000, and the total economic benefits to the State of New York now exceeds $3.7 billion annually.
For more information go to www.newyorkwines.org.