Registration is open for this year’s Manning and Napier Tour de Cure, which will be held June 10 at the Xerox Complex in Webster.
The event raised more than $1 million in 2016. Rochester’s tour was the second largest American Diabetes Association fundraiser in the nation, trailing behind the Napa Valley tour in California. This year, the goal is to claim the No. 1 spot in the U.S.
To help reach that goal, the tour is building awareness with a traveling spin bike campaign.
“This is another way the Tour de Cure can bring the community together around finding a cure to stop diabetes,” said Kerrie Anne Merz, director of development for ADA of Rochester. “This spin bike tour across our sponsor partner offices and other locations around Rochester will extend the Tour de Cure’s reach to those who haven’t previously been involved. It is a unique way to raise awareness and inspire more people to join the event, support the cause and help our tour claim the top spot in the U.S.”
The spin bike, donated by Tour de Cure sponsor Midtown Athletic Club, will make stops at local businesses until the Tour de Cure event June 10. Each location will host the bike for one week.
The first stop will be Manning and Napier in Fairport, where the bike will stay for one week before travelling to other sponsors such as Excellus BlueCross BlueShield and Amiel’s the Original Submarine locations in Victor and Henrietta.
The traveling spin bike is a creative opportunity for sponsors and other supportive businesses to encourage people to learn more about the efforts of the Tour de Cure and ADA. Host organizations will place the spin bike in a high-visibility area of their office or business to generate discussion and awareness around diabetes and to create fundraising events for their Tour de Cure team.
For information on hosting the spin bike, call 585-458-3040 or email kmerz@diabetes.org or nstjames@diabetes.org.
The bike’s progress will be found on social media with #ROCTour.
For information, call 585-458-3040 or visit bit.ly/2lmjTRJ.