Monroe County Executive Maggie Brooks today announced a nationally sponsored public awareness campaign aimed at educating students, parents and teachers on the appropriate, healthy use of cell phones among Monroe County’s youth population.
The INOBTR (I Know Better) program, in conjunction with the United States Department of Justice Office of Juvenile Justice and Delinquency Prevention, the Monroe County Youth Bureau, the Rochester Institute of Technology, Harvard’s Center for Child’s Media and Children’s Health, Project Youth Safety, and the iKeepSafe Coalition, will be piloting the nation’s first-ever Cell Phone Smart Public Awareness Campaign in Monroe County.
“In recent years, the lack of cell phone etiquette among our young people has resulted in cyber-bullying and unsafe driving practices," said Brooks. "Some of these hazardous situations have resulted in alarming and sometimes fatal outcomes."
The campaign will primarily focus on targeting educators through the provision of collateral materials, and will secondarily reach out to students ages 8 to 11 and their parents through radio announcements, brochures, posters, and movie theater and online advertisements.
Monroe County Executive Maggie Brooks today announced a nationally sponsored public awareness campaign aimed at educating students, parents and teachers on the appropriate, healthy use of cell phones among Monroe County’s youth population.
The INOBTR (I Know Better) program, in conjunction with the United States Department of Justice Office of Juvenile Justice and Delinquency Prevention, the Monroe County Youth Bureau, the Rochester Institute of Technology, Harvard’s Center for Child’s Media and Children’s Health, Project Youth Safety, and the iKeepSafe Coalition, will be piloting the nation’s first-ever Cell Phone Smart Public Awareness Campaign in Monroe County.
“In recent years, the lack of cell phone etiquette among our young people has resulted in cyber-bullying and unsafe driving practices," said Brooks. "Some of these hazardous situations have resulted in alarming and sometimes fatal outcomes."
The campaign will primarily focus on targeting educators through the provision of collateral materials, and will secondarily reach out to students ages 8 to 11 and their parents through radio announcements, brochures, posters, and movie theater and online advertisements.
